It is a matter of time before Smartphone’s actually revolutionize the retail market. The Internet has actually begun to cater to those who use smartphone; Iphone’s to be specific. Just a few years ago, most Iphone's were unable to successfully visit certain websites. The reason being, a lot of websites are Adobe Flash enabled; Apple products do not support Flash. “Apple’s Steve Jobs led the escape from Flash dependency when Apple introduced the Iphone, and later introduced the iPad. There was a hue and cry over the omission. Time proved Jobs was right on target”.
These devices have become so popular that they have soaked up almost seventy-five percent of all mobile phone profits. 82.2 percent of Americans in the United States currently use a smartphone. 2.3 million Of those people currently use an Apple Iphone. Due to this high demand for Iphone's and Ipad’s, websites began to make Iphone/IPad friendly versions of websites. This has proved beneficial for those especially in the retail market. IPad and Iphone users actually account for “ninety percent of mobile shopping”. By retail attacking the Iphone user market, they have generated great profits. We have seen this trend begin to spread like wildfire.
Because it is so easy to conquer simple tasks such as: making purchases or even checking your bank statements; compulsion erupts among smartphone users. Consumer mobile spending has jumped 7.5% over the last year or so; with leading mobile devices being the IPad and Iphone. “Growth was seen across all sectors including department stores, home goods, apparel as well as health and beauty with all areas reporting increases of 15.6% to 18%”. This statistic shows that this device is being used by a wide spectrum of users. When a device is made so user-friendly and easy to use, what else can be expected?
References
http://www.practicalecommerce.com/articles/3461-Tablets-Smartphones-to-Change-Online-Shopping-
http://www.appolicious.com/tech/articles/11679-study-says-ipad-users-make-up-90-percent-of-mobile-shopping-revenue
http://www.padgadget.com/2012/01/11/ibm-study-shows-iphone-and-ipad-usage-drove-mobile-online-shopping-over-holiday/
No comments:
Post a Comment